I see design as a mix of strategy and instinct—something that should work well but also feel right. I like to start by getting to the core of a brand: not just how it looks, but the feeling it leaves with people. From there, I focus on creating simple, thoughtful moments that people can actually connect with. Whether it’s a space, a brand, or a small detail, I’m drawn to the things that make everyday experiences feel a little more intentional. At the end of the day, I want my work to feel natural and lasting—something people don’t just see, but remember.