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Alex Kittner
Service Exchange
Project Types
Logo Design
Date
August 2025
PROBLEM
LB Networks was launching a new Service Exchange software product but didn’t have a dedicated logo to represent it. While their parent brand (OcularIP) and another product (BSP) had established visual identities, this new offering lacked its own distinct mark.
SOLUTION
A new product logo was designed specifically for Service Exchange that visually connects to the existing OcularIP brand system while standing on its own. By incorporating consistent colors, shapes, and visual cues, the logo creates cohesion across the product suite while giving Service Exchange a clear, recognizable identity.
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